How we aid SEO for your website
Whether you choose to hire a search engine optimization specialist, do all the research yourself and enlist in the help of a web content writer, or do all the research and write the content yourself, our goal, when we design, redesign or make updates to your website, is not only to aid search engine optimization but to make your website as user friendly as possible so that visitors don’t bounce straight back out of your website after they click to it from a SERP.
When we work with you on your website, we ask that you supply a description and keywords for each page of your website. The description should be about 25 words in length and contain the key phrase(s) for the page. The keywords should also include common misspellings or alternatives e.g. website, web site and web-site.
In the background coding of each page, we add the key phrase(s) for that page to the title tag, the meta description and, where possible, in the alt and title tags of images and links, and we add the keywords to the meta tag of each page. We also give your page and image files appropriate filenames using descriptive words and, where possible, keywords.
We also ensure that the content of each page contains links to other pages on your website. These are in addition to those that appear on every page in the main menu bar and footer. These extra links aid SEO by enabling search engine spiders to crawl to other pages in your site. They also aid usability (visitors don’t have to scroll back to the top to go to the next page) and accessibility (the title tag within the link lets visitors know where the link goes when it is clicked).
Before we upload your website to your web server, we ensure that the HTML and CSS coding used in your website meets web standards by validating the code. We check for browser compatibility with Internet Explorer (version 6, 7 and 8), Firefox, Opera, Safari and Flock, and view your website on different screen sizes and resolutions to make sure everything looks the same and functions correctly. After your website is uploaded to your web server, we repeat all three checks and also check for broken links.
Once all this is done, we index your site with all major search engines: Google, Yahoo and MSN as well as AboutUs.org and Alexa.com.