S.W.O.T. – Analyze your competitors and determine your uniqueness: that is your website’s goal

Anyone running a business has more than likely heard of S.W.O.T. For those that haven’t, S.W.O.T. is the accronym for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

When writing your business plan your financial adviser or business coach will advise you to carry out a S.W.O.T. analysis as part of your market research.

This means determining the strengths of your competition compared with your strengths (the unique benefits you offer), assessing your company’s weaknesses compared with those of your competition (what your competitors offer that you don’t), finding opportunities in the market place (your niche market, i.e. who will benefit from your uniqueness) and examining possible threats to your business success (increased competition, decreased demand, etc).

Although there’s more to S.W.O.T. than this, when you do your market research, an important factor you’ll notice is that your most successful competitors have a professional website.

If you don’t have a professional website, or worse, you don’t have a website at all, when doing your S.W.O.T. analysis, these are points you need to add under weaknesses for your business.

A professional website strengthens your company’s position in the market place by opening up opportunities that help your business grow and succeed.

Ensure your company has a competitive edge by contacting Kaz Design Works for your professional website design, now!