Images For Print and Web

Wondering why your photos look fuzzy and blurred?

If you’ve ever wondered why the photos you used in your print material looked blurred and fuzzy, it’s probably because you used the wrong size, resolution or file type.

Images for print and web differ in a variety of ways. When sourcing images on the internet choose wisely. If you intend using the same images in print as you choose for your website, you may need to opt for the print quality version. That way you don’t have to buy the same image twice.

We can always crop, resize and optimize your image for the web, but we cannot enlarge it for print. The image will pixelate causing a deterioration in quality, giving it the blurred, fuzzy look you don’t want.

Want to know what file type, resolution and size your images should be for print and for the web?


Tip 1: You can see the dimensions of your image in pixels by hovering your mouse over the file name in your computer’s window browser. To calculate the size in inches that an image will be when printed divide the number of pixels by the print resolution. To calculate what size your image will be on screen divide the number of pixels by 72.

Tip 2: When cropping and resizing an image, to work out the correct size multiply the number of inches by 72. This will give you the dimensions in pixels which is the numerical value used in html code. For example, if you want a 6×4 inch photo, the pixel width and height will be 432 x 288.

Tip 3: Whenever resizing your images for use in websites, never overwrite the original image, just in case you need it later for print. Instead, give it a new name. Images can always be downsized but never upsized – they become pixelated and of poor quality.

Tip 4: If you want to show a larger version of an image, you can always include a link to the original image. If the image belongs to you and you do not want someone else claiming it as their own, add a watermark of your name on it.

Tip 5: When obtaining an image from someone else’s website, check their copyright. In most cases, royalty free images that have been purchased to use in artwork for print or websites, do not require photo credits. However, if in doubt email the owner and ask permission to use the photo.

Tip 6: Avoid paying twice. When purchasing images to use on your website if you plan to use them later in your print material, you will need to purchase a bigger file. We can always reduce the file size for your website, but won’t be able to enlarge for print.